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MWC Americas Preview


With so much taking place, Pipeline will report back next month with post-show coverage of the event, and what exhibitors and attendees report about their time in San Francisco, and whether or not it lived up to their expectations.

Radisys

Radisys will show different business use cases running on a common data center platform, OCP-CG-19-based DCEngine open hardware, which enables (CSPs) to optimize resources in a CORD environment. The extensible RAN (xRAN) use case allows CSPs to optimize scarce RAN over-the-air resources leveraging real-time data analytics of network conditions. This software-based approach to RAN reduces complexity, OpEx and CapEx, while allowing CSPs to rapidly respond to user needs and roll out new services. This demo aims at providing a common controller for both RAN and packet core resources. The Hybrid-CORD use case proves demonstrates CORD platforms providing convergence to the access technology, enabling CSPs to leverage the same data center for both wireline (OLT) and wireless (RAN) access. CSPs can thereby deliver better QoE to subscribers with one open architecture, while bringing cloud data center economics and agility to the Central Office.  

MWC Americas: Anticipations

What do these and other exhibitors expect at MWC Americas? A North America-focused opportunity for new business opportunities domestically and abroad: “The timing of this show is perfect because of the rapid dynamics in the American market. Our operator customers now more than ever want to discover new revenue streams and create new opportunities for themselves and for their customers,” says James Doyle of Mobileum. He believes competition from OTT competitors is “motivating telco leaders to collaborate with all industries to accelerate change, and to compete and win in the evolving digital landscape.”

Doyle, like those representing other exhibitors, believes GSMA is primed to succeed. “As an organization, they consistently have proven unrivaled networking opportunities, as well as a diverse and progressive exhibitor list that offers attendees a wider viewpoint on the state of the industry, as compared to other events,” adds Doyle.

Sigma Systems is excited to be participating in the first MWC Americas event, where mobile operators, solution vendors and thought leaders will come together to discuss the biggest issues facing the industry today," added Glenn Gibson, vice president of marketing, Sigma Systems. "We look forward to helping CSPs at the event see how they can rapidly productize and deliver new products and services with product-centric — rather than network-focused — approaches, as well as to discuss how catalog-driven approach to B/OSS can be the clearest path to digital transformation."

GSMA and CTIA say the Americas show is tracking toward 30,000 attendees, with 200+ “quality press” attending as well. Perhaps the show will be able to ride off its momentum from its Barcelona event, which this year saw 110,000 attendees, and its Shanghai event, which this year saw 67,000.

Time will tell whether Reed’s prediction that this “could be the largest gathering of mobile leadership ever in the same place” proves too ambitious a portent for an inaugural show, but regardless of the numbers, he believes the real story will be what CxOs from leading operators accomplish in the many meetings arranged among delegations and stakeholders from all industries and geographies: “It’s what comes out of those board meetings, committees and strategy meetings in San Francisco that could translate into a real differentiator for us in North America,” believes Reed.

With so much taking place, Pipeline will report back next month with post-show coverage of the event, and what exhibitors and attendees report about their time in San Francisco, and whether or not it lived up to their expectations.



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