Connecting with Consumers 

Through its innovation and industry best practices, Apptium is helping its client partners to create an “analytics ecosystem” in their organizations. Today our customers are more open to the possibilities and areas of potential impact to the various ways that analytics helps to improve their service levels. 

Apptium’s Intelligent Data Management Solution (IDM) offers service providers a significant and valuable opportunity to gain a much more complete picture of their operations and their customers to further and focus their innovation efforts. The key features of the IDM solution are a high performance data processing engine with a low technology footprint that is deployed on commodity hardware. The run-time controls provided as part of the offering allow IT administrators to tweak system resource allocations based on an immediate need or schedule them based on a recurrent pattern of spikes in data processing. IDM implements MapReduce concepts for real-time online applications and provides users with a conversational interface to derive answers from disparate sources of data.

Insight into Action

Apptium recently leveraged its IDM solution for a large North American operator, turning massive amounts of data from millions of customers and hundreds of products and services into valuable insights and actions to help deliver exceptional customer experiences and serve as a foundation for developing innovative, industry-leading products.  This is driving dramatic results around maximizing the lifetime value of the operator’s customers. The IDM deployment has provided critical benefits that have helped the operator transform to a data-driven culture. These benefits include:

• Enabling the operator to assess customer, service, billing and order information and simulate product launches based on past buying patterns in a certain geography.

• Providing the ability to tweak the configuration of campaigns and tailor them to a specific demographic increase the customer conversion rates and order flow-through.

• Providing a 360-degree view of each customer through innovative data ingestion from numerous data sets and hundreds of individual elements.

• Identifying behavioral indicators through the catalog- and dimension-driven implementation of business logic to analyze millions of transactional data.

• Providing both predictive modeling and touch point comparisons our system identifies opportunities and risks not only with the launch of new services but also any integration points to downstream systems.

• Leveraging Apptium’s EPortal solution to provide rich customer insights through intuitive Ux product teams with a consolidated view of historical and predictive insights that allows for real-time decision-making and action.

IDM gives the operator visibility into the network performance and associated costs to users both internal and external to the enterprise. It also provides customers the transparency and tools they demand to improve customer retention and the operator’s profitability.

IDM processes huge amounts of network performance data and correlates them to inventory and service assurance information in order to provide valuable metrics and service level targets. IDM then ingests and structures data to develop a personalized view for each user. Leveraging the inherent functionality of IDM, Apptium gave the operator the ability to create and maintain individual data records and generate comprehensive reporting outputs.

In addition, IDM provides user-defined hierarchies, security and privileges automatically performs cost allocation and report distribution through a configurable workflow administration function to simplify the management of IDM and ensure the right controls and permissions are in place to meet the operator’s requirements.

Apptium’s IDM also provides a highly configurable report management system which provides snapshots, versioning, data management and ability to export in various formats including feature rich excel and PDF. This enables the operator to control the data, provide multiple ad-hoc analyses, and leverage the data across the organization.

Apptium Helps Operators Transform

Apptium is leveraging its award-winning technology, people and domain expertise to help service providers transform into data-driven cultures; providing them with the tools and scalability they need to succeed. Apptium delivers innovative and scalable marketing solutions, dynamic orchestration and service management frameworks that adapt as new trends emerge and address the opportunities that are identified through valuable insights. Apptium is constantly striving to provide its client partners with breakthrough technical innovations that improve customer experience so they can not only become but capitalize on the opportunities a data-driven culture creates.