Agentifying the Globe: Parloa and OpenAI Expand Partnership to Advance AI Agents for Customer Experience

Elevated partnership aims to accelerate the integration of new model capabilities into the Parloa platform and jointly attract more international enterprise customers

Agentic CX leader Parloa and OpenAI have announced an expanded partnership that promises to deepen collaboration between their engineering teams, test new AI models early for customer service applications, and jointly reach more enterprise customers worldwide. The goal is to develop AI agents that respond faster, reliably resolve customer inquiries, and operate more cost-effectively.

"Customer service is where millions of people will experience AI agents firsthand. With Parloa, we're working to make those interactions faster, more reliable, and more useful—and deliver them to more businesses across North America and beyond. By bringing our engineering teams closer together and testing new model capabilities early, we can work with Parloa to turn advances in AI into better service for customers around the world," said Marc Manara, Global Head of Startups at OpenAI.

Parloa integrates OpenAI models into its AI Agent Management Platform, which already enables Fortune 500 companies to design, deploy and analyze AI agents throughout the customer journey. The next phase of the partnership will focus on the following areas:

• Building better AI agents together: Through several joint, on-site engineering sessions, the technical teams at Parloa and OpenAI will work to improve agent response times, reliability, and cost efficiency. Insights from real-world customer interactions will directly inform ongoing development.
  
  
• Early testing of new capabilities: Parloa joins the OpenAI Alpha Model Testing Program, giving the company the opportunity to test new models before their public release and evaluate their potential for customer service applications.
  
  
• Expanding the international customer base: OpenAI and Parloa plan to jointly engage enterprises looking to deploy AI in their customer service operations, with a particular focus on North America. The partnership is also intended to support Parloa's next phase of continued international growth.
  
  
• Driving internal AI adoption: Parloa is already using OpenAI tools internally. Codex supports the company's entire engineering team in software development and Parloa is expanding the adoption of OpenAI tools across the organization.
  
  
• Joining the OpenAI Marketplace: As a next step in their expanded partnership, Parloa and OpenAI plan to make the Parloa platform available through the OpenAI Marketplace, making it easier for enterprise customers to discover Parloa's AI-powered customer service solution.

"For us, success comes down to one question: can customers get their issue resolved, every time, from a conversation as natural as talking to a friend? Working with OpenAI helps us get better at that, and brings our AI agents to more companies around the world. Our engineering teams will work more closely together, so we can test new model capabilities faster and shape them around what the customer experience actually needs. We're really excited about what's ahead," said Malte Kosub, CEO and Co-Founder of Parloa.