Telefonica Launches Marketing Campaigns Manager to Empower Mobile Operators to Enhance Their Customers' Experience

Telefónica’s wholesale business unit, Telefónica International Wholesale Services, announced the launch of a brand new service, Marketing Campaigns Manager, a fully virtualized solution designed to enable any mobile operator to enhance the mobile customer experience with location, time relevant and personalised content at any time.

The mobile market is experiencing rapid transformation driven by competitive pressures from alternative communication services, combined with fast changing consumer behaviour and expectations when using their mobile devices. To respond to these emerging trends, it is essential that mobile operators are able to augment their service delivery to increase customer satisfaction whilst retaining commercial advantage and capturing new revenues. Marketing Campaigns Manager provides the ability to leverage this opportunity.

The new service enables operators to monetize every subscriber interaction with contextual real-time marketing, providing end-users with the most relevant offers in real-time, through multiple channels and allowing them to make a variety of different purchases at that specific moment. Use cases for these solutions include Sponsored Data, Loyalty Rewards, Silent Roamers, Data Offers Management, Data Sharing Plans and Location-based Offers.

Juan Carlos Bernal, CEO Telefónica International Wholesale Services explains, “Marketing Campaigns Manager is an essential tool which will empower mobile operators to create stronger engagement with their subscribers and ultimately capture new revenue streams.  We believe that the development of this solution reinforces our position as a one-stop provider for mobile and carrier services.”  

Source: Telefónica media announcement