NASCAR Selects Extreme
Networks to Speed Up Fan Experience And Streamline Raceday Operations
Wi-Fi 6
Becomes Foundation for Mobile Ticketing, Concessions, and Betting; Analytics
Help Create Operational Efficiencies and Personalized Experiences
Extreme Networks,
Inc, a cloud-driven networking
company, announced its participation in the NASCAR Technology Partner
Platform – an exclusive community of technology companies working together to
evolve the racing industry to new levels of innovation and success by pushing
technological boundaries. Verizon Business is the technology integration and
managed services lead for the project,deploying an Extreme large public venue solution architecture inclusive of
Wi-Fi 6 access points and real-time analytics to power innovative, immersive,
and compelling fan experiences, while improving operating efficiency. The
deployment spans the 12 high speed race and super speedways operated directly
by NASCAR.
Leveraging Extreme's cloud-driven
Wi-Fi 6, NASCAR will offer high-efficiency, high-capacity networking that will
serve as the critical foundation for powering experiences like mobile
ticketing, mobile concessions, and mobile sports betting. ExtremeAnalytics™
provides NASCAR with real-time visibility into the health and performance of
the Wi-Fi network, mobile application usage patterns across the stadium, and
fan preferences. Additionally, they'll have a single pane of glass to better
understand and optimize venue operations. These insights will enable NASCAR to
continually improve fan-facing experiences and operational efficiencies of each
track.
The NASCAR deployment also includes Wi-Fi 6
and network analytics for
back-office operations at the organization's Daytona headquarters.
Key Facts
- High-Density, High-Impact Wi-Fi: NASCAR is leaning into Extreme's Wi-Fi
6 access points, which provide
the connectivity and speed required to power high-quality, next-generation fan
experiences. Wi-Fi 6 optimizes bandwidth in all environments, offers support
for more devices across the network, and delivers better performance in high-density
environments like speedways.
- Real-Time Visibility and Actionable Analytics: ExtremeAnalytics will
be deployed across several of the speedway venues, enabling NASCAR to have
granular visibility around spectator preferences, behaviors, and operational
insights. ExtremeCloud IQ Site Engine makes it easy for network administrators
to gain a centralized and real-time view of the network, manage devices from
both the cloud and on-prem, and regularly optimize network performance.
Executive Perspectives
Christine Stoffel-Moffett, Vice
President, Enterprise Technology, NASCAR
"Fans
expect experiences at the speedway to be immersive, engaging, and highly
connected. Extreme provides the critical technology foundation for us to offer
innovative fan experiences like mobile transactions, sports betting, AR/VR, and
biometrics, while providing greater visibility into the effectiveness of our
operations. These insights will allow us to regularly calibrate the way we
deploy staff, ensure safety and security, and push the boundaries on creating
unique experiences. Extreme is a great partner in helping us make NASCAR the
most inspiring and future-forward sports organization on the planet."
Sampath Sowmyanarayan, CRO,
Verizon Business
"Building
on the already long-standing relationship with NASCAR, and together with
Extreme Networks, we are working to transform the motorsports industry
delivering greater fan, team, operations and overall venue experiences across
the US."
Ed Meyercord, President and CEO,
Extreme Networks
"NASCAR
has taken a forward-thinking approach on how to use our technology to improve
operational effectiveness, while creating endless possibilities for the
organization to engage and attract a new generation of fans. We're proud to
play such an important role in NASCAR's business transformation and are
confident that our solutions will provide them with the performance and
insights they need to drive future innovation."
Source: Extreme Network media announcement
