Digital Transformation in Silicon Maya

Another travel trend rapidly gaining in popularity in the last few years is “bleisure” which consists of part corporate travel (business), part vacation (leisure)...
  • Proactive technical support, equipment review, and upgrade of services ensures a “future-proof” operating environment as new hospitality and food and beverage technologies become available.
With confidence in GigNet’s WiFi systems, restaurant groups can now open new locations without extensive inside-plant cable connections that often interfere with optimal layout and design, meaning faster time to open and less investment in venue infrastructure and hard to maintain POS systems and printers.  

For popular, high-volume restaurants like those in the Cancun region, reducing time to opening can mean hundreds of thousands of dollars in accelerated revenue generation per location.

Transforming international travel through DT

Digital transformation is rewriting all the rules of international travel, and helping hotels, resorts and restaurants better manage supply chains, security, restaurant design, and guest services. GigNet is at the epicenter of all these trends in one of the fastest-growing vacation and residential areas in the Americas. 

More than 45,000 international tourists arrive in Quintana Roo every day. Between 45 and 65 percent of tourists who visit the Mexican Caribbean have done so more than once and they usually return to the same restaurants and entertainment venues. As traveler expectations for Internet and Wi-Fi continually increase, establishments must keep pace with faster speeds, greater access, and more security. Once begun, digital transformation is a continual business commitment.

The Riviera Maya and its beaches, cenotes and archaeological sites have been named several times by numerous media platforms as one of the most “Instagrammable” places on earth, so connection is key to improve the complete tourist experience, from social media access at the hotel to other places throughout their vacation in the Mexican Caribbean.

In addition to enhancing the business operations of clients, GigNet has started an initiative named “Silicon Maya” to underscore that investment in fiber-optic networks and expanded access to broadband across all income levels is a major factor in growing GDP and economic opportunity.

Other travel trends also require investment in digital transformation. Since the pandemic there has been a global increase in digital nomads, including in the Mexican Caribbean. A research study from MBO Partners in 2022 found an increase of 131 percent in North American digital nomads compared to 2019. North America accounted for 37 percent of the total of visitors to Quintana Roo in 2022. These typically are “power-users” requiring Internet for business and communications.

Another travel trend rapidly gaining in popularity in the last few years is “bleisure” which consists of part corporate travel (business), part vacation (leisure) where travelers add some time before or after their work trip. According to a survey by National Car Rental, 81 percent of travelers currently engage in some form of bleisure travel, including 61 percent incorporating leisure activities into business travel and 41 percent extending business travel into leisure trips.

Millennials are the predominant age group visiting the Mexican Caribbean, and the most likely to choose bleisure travel. Innovation, investment, and a focus on superior customer care were the foundation of Cancun’s first 50 years. Building on these, digital transformation, made possible by advanced fiber-optic networks and enhanced services such as GigNet’s, will ensure that millennials, Gen-Z, and future generations will return again and again to the Mexican Caribbean.


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