The User-Managed, Usage-Based Future of Broadband
Leveraging subscriber data to transition to a usage-based service model can confer many benefits for broadband service providers and their subscribers.
In addition to empowering existing subscribers, this type of self-service system enables broadband providers to expand their market reach to customers who purchase broadband services on a prepaid
basis. The web portal can be used to provision and activate broadband services for these consumers, who could choose from a pre-defined menu of service choices and pre-pay for those selections
via credit card or prepaid voucher.
For broadband providers, user-managed, usage-based service capabilities can result in more frequent subscriber transactions with the potential to increase subscriber spend.
Leveraging subscriber data to transition to a usage-based service model can confer many benefits for broadband service providers and their subscribers. Operators can grow revenues by offering new
services, as well as expand into new markets, and improve subscriber experience. At the same time, they can increase profitability by improving network utilization, managing capacity demand, and
reducing operational costs, while providing subscribers with greater choice and flexibility to meet their individual needs.
