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Spirent Communications Introduces New Data Analytics Tool to Improve Telecom QoE

New Data Analytics Solution Breaks Through Information Silos Effectively Resolve VoLTE Service Experience Issues

The new solution focuses on customer experience assurance troubleshooting and supports 2/3/4G technologies including VoLTE and the Internet of Things (IoT), utilizing advanced data mining techniques to help prevent churn

Sunnyvale, Calif. – November 17, 2015 – Spirent Communications, a leading provider of verification, assessment, analytics, and device intelligence solutions, today unveiled its flagship operator analytics solution,  InTouch Customer and Network Analytics (CNA).The new solution focuses on customer experience assurance, troubleshooting, and supports 2/3/4G technologies including VoLTE and the Internet of Things (IoT). In-Touch CNA is the evolution of the field-tested InTouch platform, which has been deployed in networks exceeding 100 million subscribers. 

“Our solution is unique in that it allows operators to build and leverage quality of experience (QoE) scores using data mining techniques, which can prevent churn,” said Frank Galuppo, general manager of Spirent’s CEM business unit. “This allows them to rapidly identify and resolve issues before customers complain or leave.”

Several operators are already deploying beta versions of InTouch CNA, especially for new services like VoLTE and IoT. “The introduction of LTE and the migration of current services such as voice to VoLTE add considerable challenges for operators focused on delivering consistent QoE to their subscribers” said Justin van der Lande, principal analyst at Analysys Mason. “In this context, solutions, such as InTouch CNA, that provide a subscriber-level view for QoE through understanding its relationship to network data can be a powerful tool in an operator’s CEM strategy.”

Source: Spirent news release

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