Snowflake Announces LA28 Olympic and Paralympic Games

Snowflake Partners with the LA28 Olympic and Paralympic Games and Team USA to Deliver the Data Sharing and Collaboration Platform for the Most Data-Driven Games of All Time

As the Official Data Collaboration Provider for Team USA and the LA28 Games, Snowflake will enable data collaboration across the LA28 Olympic and Paralympic Games for critical functions, including athletes’ training data and fan engagement, as well as enhancing LA28 Games planning and delivery.

Snowflake announced a three-year partnership as the Official Data Collaboration Provider for the LA28 Olympic and Paralympic Games and Team USA. Snowflake joins a roster of exceptional technology partners bringing best-in-class innovation to the LA28 Olympic and Paralympic Games.

“The LA28 Olympic and Paralympic stage offers an extraordinary opportunity to bring together data for truly meaningful impact and breakthroughs, and Snowflake’s technology is uniquely positioned to enable powerful data collaboration at scale,” said Denise Persson, CMO at Snowflake. “We are proud to be a trusted partner in what promises to be the most technologically advanced Olympic and Paralympic Games in history, using data collaboration powered by Snowflake’s ‘AI Data Cloud’ in the U.S. to help realize possibilities once unimaginable.”

Snowflake platforms will empower LA28 and Team USA across critical functions, including athletes’ training data and fan engagement, as well as enhancing LA28 Games planning and delivery. Using secure data collaboration capabilities powered by Snowflake’s AI Data Cloud, Team USA and LA28 will be able to:

Support Team USA athletes: Snowflake’s fully managed platform lets Team USA centralize critical information for sharing and collaboration such as athlete training data, health records, nutrition sources and more, ensuring every competitor has the knowledge and support required to win.
Deliver data-driven personalized fan engagement at scale: Team USA can use Snowflake's flexible software architecture to connect and enrich fan data in order to build a complete profile of each fan and then engage with them in a personalized way. This helps Team USA bring fans closer to the action by delivering interactions that resonate with their interests—whether watching from home, following on social channels or attending events.

“Partnering with Snowflake on our growing technology needs felt seamless. As we progress toward 2028, our capabilities will continue to evolve and the opportunities to collaborate with Snowflake on data collaboration enhancements are paramount,” said John Slusher, CEO of U.S. Olympic and Paralympic Properties. “This partnership enables us to scale efficiently and achieve our innovation goals for LA28 and Team USA.”

Source: Snowflake media announcement

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