Pipeline Publishing, Volume 5, Issue 11
This Month's Issue:
Transformation
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Enabling Dynamic Enterprise Catalogs
to Improve Customer Experience

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Seamless Migration Solutions – Closer To Being Within Your Grasp Than You Think

For CSPs to continue delivering the most progressive communications solutions to its customers, a partner that can strategically align with its objectives in the sense that they understand how to transform commercial off-the-shelf (COTS) software technology into practical and usable solutions is imperative.

By working closely with service providers to leverage existing OSS investments, ConceptWave Order Care® suite of order management solutions delivers business transformation to seamlessly integrate product lifecycle management, sales, order handling and order fulfillment. As a dynamic product catalog for both current and future needs, ConceptWave Order Care® is a flexible, configurable, extendable order management framework that is metadata driven. Consider the following features:

  1. Agile, High-performance Workflow Infrastructure – ConceptWave Order Care® is powered by a BPM/BPEL based process engine with advanced order management capabilities such as order decomposition, order supplements and cancels, sophisticated jeopardy and exception handling. With a metadata driven configuration mechanism for operator specific rules and controls through powerful, easy to use tools, ConceptWave Order Care® provides CSPs with a highly scalable, high-performance infrastructure to build customer and service order management processes. Its agile, out-of-the-box support for various interface technologies enables rapid integration to legacy and next-generation applications.
  1. Rapid Product Lifecycle Management & Service Velocity – With the service landscape changing rapidly, CSPs need the ability to enable rapid product introduction and configuration to monetize offerings with short shelf lives. ConceptWave Order Care® is a flexible, extendable product catalogue application enabling rapid introduction and retirement of offerings across product lines, domains, and network/access technologies to create tailored, targeted offerings for various subscriber segments. ConceptWave Order Care® dynamic enterprise catalog enables CSPs to rapidly configure offers and promotions supporting seasonal, product launch and other market segment targeted campaigns. With the ability to quickly configure specific rules and controls, ConceptWave Order Care® ensures that selected configurations are workable to decrease time to market for offerings and services.

ConceptWave® enables an improved customer experience by permitting the end-user to pick-and-choose the services and features desired.


  1. Flexible, unified channel management and order capture approach – With many CSPs having a history of previous acquisitions, the ability to manage various sales channels to get a consistent set of offers and products is imperative to providing a common and consistent experience to customers. This includes call center representatives, partner sales representatives via a 3rd party application and a customer self service channel. By improving workflow management, CSPs can better capture metrics as customers are browsing through product catalogues to more easily increase conversion rates and turn casual browsing into purchases.
  1. Highly automated, integrated service order management architecture. Automating the entire customer fulfillment process is paramount to cost-effectiveness for service providers. ConceptWave Order Care’s automation capability provides real-time provisioning orchestration of orders by integrating with legacy platforms as well as next generation OSS/BSS platforms to fulfill multi-play customer orders. With an end-to-end view of the order status and proactive, automated management of order exceptions & order jeopardy, ConceptWave’s powerful, rules-aszswqabased routing of orders for handling manual provisioning activities can scale based on the operator’s needs.

Last but certainly not least, standards alignment is essential. ConceptWave Order Care® protects CSPs by aligning with industry-standard SOA, TM Forum and Web 2.0 methods to ensure a transparent, standards-based migration and consolidation of legacy OSS systems to protect CSPs’ ongoing investment in the order management platform.

As an ongoing practice in its deployments, ConceptWave® utilizes the published SID models as a basis of accelerating deployment of products and services in order to fully configure to CSP needs. As a result of incorporating SID based order interfaces, ConceptWave Order Care® integrates easily within service providers’ current system architectures to achieve transparent integration with existing processes and applications as well as provide an evolving platform for future enhancements.

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