With the implementation of Razorsight's Profit Enhancement Center, Covad was able to enhance dispute savings, processes and gain visibility to critical data. The best part: The entire deployment happened in just 120 days. Razorsight implemented Analytics and Capture modules, which were fully integrated with BSS/OSS systems.
It's that kind of quick turnaround that's driving the widespread adoption of analytics, especially when they can be delivered through low-cost SaaS (Software as a Service) models like Razorsight's, which not only speed up time to delivery and implementation, but don't require expensive infrastructure investment.
"The speed of business is changing, and our customers need consumable results," Thomas says.
Thomas says Razorsight's analytics solutions help operators evaluate their overall network assets. Using data to make incremental tweaks in process or people can mean millions to the SP's bottom line. "It's really a refinement process to turn the dial a few degrees further here and there," Thomas adds. "You can analyze different forms of consumption and be more intelligent."
SP's should be able to answer several questions about day-to-day business. What is the cost of services? What is the revenue from those services? What are the network costs? What about consumption and inventory?
And it's the ability to liberate and analyze the data that means all the difference in the bottom line. From front-office, customer-facing analytics dealing with customer service to back-office analytics dealing in reliability, Razorsights SaaS solutions can tell operators more about their business than they ever knew before.
"Profitability is a complicated equation," Suren adds.
Moving forward, analytics will focus on consumer behavior and enable providers and operators to create and deliver enhanced, personal services. Social media and the ability to capture vast amounts of customer data will be at the forefront. Location-based content will enable services like mobile couponing and mobile promotions while content-based customer analytics will reveal the buying and consumption patterns of users to allow for targeted marketing for goods and services, Suren says.
It's data analytics tools, like Razorsight's Profit Enhancement Center, that will power providers' ability to survive and thrive over the next five years, which Thomas says will be nothing short of transformative for the telecom industry, as wireless takes its place in the center of the communications universe. And as even the largest networks try and quickly maneuver to meet the evolving desires of customers, they will require equally nimble partners to unlock the secrets of their own business and output metrics with meaningful insights.
Razorsight is the only provider of cloud-based business intelligence and profit analytics for the communications industry. It delivers value across multiple departments (Finance, Sales, Marketing, Engineering, and Procurement), and provides consistently actionable Business Intelligence via web-based alerts, dashboards, and custom reports that have a profound impact on Operating Margins. Razorsight delivers optimal scalability while ensuring immediate ROI. Razorsight's software is used by numerous industry leaders including AT&T, Verizon, T-Mobile, CenturyLink, Comcast, Telus, IBM, Windstream, Tata and Telekomunikacja Polska. http://www.razorsight.com