3G Billing - What's all the fuss? (Cont'd)

To give itself the greatest probability of success with 3G, the CSP must align its business processes, organization and systems including, but not limited to, all those discussed above to support these new services with the agility to adapt rapidly to their successes and failures. The CSP must also provide these new services, including their pricing and billing, as part of an intentional, differentiated customer experience that entices the customer to divert portions of his or her spending from other channels to the CSP.

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