How do you expect this show to be different from the 2007 show?

The quality of the keynote speakers is a good reflection of the importance of this event in the industry, with Sol Trujillo and Paul Reynolds CEOs of Telstra and Telecom New Zealand, respectively, and Alan Bell, EVP & CTO of Paramount Pictures.

Subex:
What do you plan on exhibiting in Nice?

Subex is taking advantage of Nice to launch and showcase several important new solution innovations:

  - a new extension of our service fulfillment suite of products to support WiMAX, allowing services providers to deliver next-generation content-based services and service bundles over wireless broadband access as an alternative to cable and DSL.

- a new version of our route optimization software, Optima; and new solution bundles of our revenue assurance product, Moneta, that encapsulate domain knowledge and best practices for new levels of revenue assuranceefficiency, including jump-start deployments with pre-configured components.

- a new version of our Revenue Operations Center, which we will be displaying and demonstrating with several service provider and partner companies in the Content Encounter II.  The new ROC extends how the ROC helps a service provider measure the impact of operations on profit and achieve "operational assurance."

We are very excited about this last point. The Content Encounter at Dallas was amazing - a fantastic example of how service providers can leap into the world of content-based services. I recall that you wrote about it previously in Pipeline.