Pipeline Publishing, Volume 4, Issue 11

	This Month's Issue:
	Confronting Fraud and Malice

Management on the Mediterranean:
Management World 2008

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Openet:
What do you plan on exhibiting in Nice?

Openet will be announcing two new products in Nice that enhance our customer offerings. Catch us in Nice to find out more!

Why take part in the Expo; and What makes this show a "must-attend"?

This is a very well attended show, and we hope to meet many of our European customers as well as customers from the U.S. and Australia. In addition, it's a great opportunity to connect with the analyst community as many travel to cover the show.

How do you expect this show to be different from the 2007 show?

Based on the speaker line up, I expect a more international audience than previous years. There has also been some consolidation in the industry over the last year, so there will be some changes to the show floor.

CA (Computer Associates) :
What do you plan on exhibiting in Nice?

We plan to exhibit a set of Service Quality Management (SQM) and Customer Experience Management (CEM) solutions in Nice. We believe that SQM and CEM solutions are more important than ever for the Communications, Media and Entertainment industry because of the providers’ focus on (a) agility and flexibility in launching new services and closely managing their performance end-to-end, and (b) customer centricity in services through self service portals and web enabling of more and more support systems.

As part of our Catalyst Project with Telefonica, Microsoft, Accenture, Tribold and NetCracker, called “Managed Syndicated Services”, CA’s SQM solutions will be showcased in a real-world scenario, supporting three different services from Telefonica and Microsoft. CA also has two speaking sessions at the event on Service Delivery Framework, the cornerstone of the industry transformation towards agility and flexibility in launching and managing new services.

Why take part in the Expo; and What makes this show a "must-attend"?

CA, like many other members of the TM Forum, believes that the Management World provides and excellent platform for strengthening the relationship with our Service Provider customers and Partners. TMW is a well contained gathering of key technologists and decision makers from the industry, and is one of the few events focused on the business side (OSS) of Communication Service Provider and Media & Entertainment industry segments. CA has had

The show has grown significantly in statue over the past few years and is now the must attend show for BSS/OSS and indeed telecoms as a whole.

a strong presence on the Business Support Systems (BSS) side of CME for a number of years and is having fast growing base within the OSS side too. As the convergence of the OSS and BSS takes root, we believe CA is better positioned than others to capitalize on that market trend and offer key converged solutions such as SQM and CEM to our customer base. As the TM Forum is one of the strong catalysts of the convergence of OSS and BSS, presence in events like Management World is very important to us.

How do you expect this show to be different from the 2007 show?

We expect a larger audience this time. TMW – Nice always attracts larger number of attendees than its NA counterpart, and stronger attendance from the European CME community is expected this time. As TM Forum has been increasingly focusing on the converged marketplace of Communications, Media and Entertainment (instead of earlier focus on telecom), there are dedicated sessions on business issues affecting that converged industry, including Catalyst projects like the Managed Syndicated Services and Content Encounter. We do expect a proportionately high attendance from the traditional Media & Entertainment companies.

Oracle:
What do you plan on exhibiting in Nice?

At Management World in Nice, Oracle plans to exhibit the integrated, end-to-end Oracle Communications Application portfolio, which helps enable communications service providers (CSPs) to transform their businesses – including their networks, services or applications. In addition, we will also talk with CSPs about the following four themes:

-Customer Experience – Delivering a personalized, efficient customer experience, with particular emphasis on the order fulfillment after order capture

-Service Innovation – Leveraging Oracle Service Delivery Platform to enable, assemble, create, and deploy innovative IT services that can run on either current or next-generation networks

-Time to Market – Leveraging productized integrations available with the Oracle Application Integration Architecture for Communications in order to deploy IT applications more quickly and ultimately accelerate time to market for new services

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