Pipeline Publishing, Volume 2, Issue 7
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FEBRUARY


• We've Come a Long Way Baby! Delivering the Goods on IPTV
   By Dan Blacharski 


Television has come a long way since the time I watched “The Honeymooners” and “I Love Lucy” on my parents' black-and-white floor model. We had to make sure to turn the set on five minutes before our show started so it could "warm up," and every now and then it would go on the fritz, and I would walk with my dad to the drug store with the spent vacuum tube in hand to find a replacement.

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Easing the Way: The Migration to IP and Ethernet
   By Vinay Rathore  


As telecommunications infrastructure continues to evolve, advanced business and residential IP services are changing the way voice, data and video applications are delivered and used. From our telephone lines at the office to the video-on-demand service at home, these offerings have two things in common: the underlying use of IP, and ubiquitous connectivity via Ethernet.

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There's the Rub: Pain Points for Service Providers
   By Barbara Lancaster  


Recently we asked a sample of service provider executives to tell us what keeps them awake at night, to describe their business preoccupations, their sources of botheration.

The many comments we received fall mainly into three categories: investor pressure; service price/performance; systems problems. More specifically...

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How are your Other Customers? Keeping an eye on SMB Loyalty
   By Steve Hilton 


According to the Yankee Group 2004 SMB Bundled Communications Survey, 66% of disloyal SMBs are willing to switch service providers for a comparably priced service, whereas only 25% of loyal SMBs are willing to make the same switch. Loyalty matters in a world of bundled SMB products and services: Service providers that minimize the consequences of poor customer satisfaction and loyalty face a startling wake-up call. It takes a 31% discount to entice loyal SMBs to switch service providers, but only a 21% price discount to entice disloyal SMBs to switch service providers.

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