Nemont Taps Calix for Cloud Analytics for US Boom TownsNemont Uncovers New Revenue Opportunities with Calix Marketing Cloud Behavioral AnalyticsMontana-based telecommunications cooperative dramatically improves broadband service tier upgrades and managed Wi-Fi campaign resultsCalix, Inc. (NYSE:CALX) today announced Nemont Telephone Cooperative (Nemont) has been using Calix Marketing Cloud to focus and streamline its marketing campaign segmentation to generate new service revenues. A leading local exchange carrier (LEC),
Nemont delivers broadband to over 14,000 square miles across the
Northeastern part of Montana and into North Dakota, serving varied
residential and business subscribers from many small rural communities
to growing oil boom cities like Williston, ND. As Calix Marketing Cloud
highlights the subscriber behaviors that are primed for specific service
packages, Nemont is seeing impressive take rates of up to 59 percent on
new campaigns, while driving 50 percent increases in subscriber
sign-ups on existing offers. “When serving a rural and vast service area like we do at Nemont, it is important to be as efficient as possible while ensuring our subscribers receive broadband services that are on par with those available in urban areas,” said Scott Paul, director of wireline operations at Nemont. “With Calix Marketing Cloud, we have made significant progress on both of those goals as we can now target the right subscribers at the right time, and in the right way, to raise the quality of their experience. Nemont’s phenomenal upsell campaign results speak for themselves:
“Nemont has a long history of leading the broadband pack, as it was the first to enable a gigabit community in Montana in 2015, and that tradition continues today,” said Skip Hirvela, vice president of sales at Calix. “By utilizing Calix Marketing Cloud, Nemont is once again showing its commitment to its subscribers and ensuring they are receiving the services that are optimized for each household’s broadband needs. As Nemont expands its Advanced WiFi offering and introduces new services in the future, we are looking forward to seeing Calix Marketing Cloud analytics continue to make an impact on the success of their business.” Source: Calix media announcement |