Order
Management Continues to be a Critical Part of Experience Architecture for
Shopify & Big Commerce Merchants
Brands and retailers can improve
customer experience through robust inventory management, fulfillment routing,
and service workflows within an OMS.
Despite early retail challenges during
COVID and ongoing supply chain backlogs—ecommerce continues
to soar and challenges propel digital transformation. As a
result, more brands are viewing an order management system (OMS) as a
critical part of their technology stack. In fact, in a recent
study by Bringg, “State of Retail Delivery & Fulfillment”
retailers indicated that the biggest barrier to delivering
on time was a lack of real-time order visibility/tracking.
The order
visibility challenge, in conjunction with growing consumer expectations,
has led many brands to evaluate their ecommerce technology stack overall, and
consider a built-for-purpose order management system, like Deck Commerce—to drive
operational efficiencies and increase margin.
In the
last 18 months, Deck Commerce announced partnerships
with Big Commerce and Shopify — bringing an all-encompassing distributed order
management system to high-volume brands so
they can process and service orders more efficiently than the
native capabilities the storefronts offer. Additionally, retailers can automate
flows for omnichannel, preorders, backorders, drop
shipping, customer-initiated returns, and other complex scenarios to
power the customer experience without manual processes or draining technology
resources.
Retailers
are especially excited about the customer-first features that allow them
to:
- Automate fulfillment logic for drop shipping,
partial shipments, fill and/or kill,
location-specific capacity limits, proximity
shipping, and several other
scenarios
- Execute a seamless omnichannel experience including buy,
fulfill, and return anywhere workflows, accurate inventory
visibility across multiple channels, and more
- Accept and automatically
process preorders and backorders
- Cancel at the line-item
level
- Quickly help customers with
an intuitive, easy-to-learn customer
service portal
“What we
are seeing with merchants using Big Commerce and Shopify is
that they have specific requirements to curate the customer
experience they need—and the most effective technology to do that is an
order management system,” says Jackie Breen, VP of Strategic Growth at Deck
Commerce. “Capabilities like complex order routing, curbside
pickup, split shipments, and ship from
store, are non-negotiables for brands trying to connect with
their customers.”
Brands
and retailers leveraging Deck Commerce OMS have seen continued growth
throughout the last 18 months, and on average see a 15:1 ROI within
the first year.
Source: Deck Commerce media announcement
