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By
Jesse Cryderman
On November 9, 2010, the OSS and BSS industry will descend upon Orlando, Florida
for three days of debate on the future role of telcos. There will be speakers
from around the world, with keynote addresses by experts in the market such as
Maurício Cascão, CIO, TIM Brazil, and Mike Hill, VP of Enterprise Initiatives,
IBM.
As many telcos have been sluggish to correlate rapidly increasing service needs
with revenue growth, the theme for this year's conference unsurprisingly focuses
on monetizing the explosion in data services: "Beating the Revenue Crunch: Smart
Pipes. Smart Services. Smart Business ."
This year TM Forum has separated the conference agenda into 5 streams:
- New Service and Business Model Summit
- Operational Excellence Summit
- Cloud Summit
- Customer Service Summit
- Defense Spotlight
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There will be over 100 speakers from around the world. |
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development of alternative mobile
payment solutions; in the case of Voice
Commerce, this means voice
biometrics. Today, mobile devices
enable more services than ever before,
and customers want more payment
options, but how can they be
simultaneously fast, convenient, and
secure?
Later in the day, two researchers from the BT Group will discuss methods for
creating new services with open APIs, and the TM Forum Frameworx will examine
how to leverage the smart Telco pipe and opportunities that arise for OSS/BSS
vendors.
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But which sessions represent the best bang-for-your buck? We here at Pipeline
have the inside line on maximizing your conference time.
Must-See Summits
The conference agenda features programming for four separate summits each day.
Although there are four summits during the conference, two look to be the most
extensive and practical for the OSS/BSS professional: the New Service and
Business Model Summit and the Operational Excellence Summit.
New Service and Business Model Summit
With a focus on diversifying revenue portfolios, the New Service and Business
Model Summit offers up 13 events over three days ranging from discussions of new
wireless data services, 4G networks and mobile advertising to a Qwest case study
examining a successful Product Information Management (PIM) implementation. All
of the sessions are highly relevant for those looking to understand the evolving
marketplace and seeking to find new ways to make a profit.
The first keynote on Tuesday by Voice
Commerce CEO Nick Ogden profiles the
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On Wednesday the focus will be on deploying and charging for 4G/LTE wireless,
service delivery development and new business models. The keynote on this second
day is presented as a roundtable and moderated by Jenny S. Huang from AT&T Labs.
Put this one in your planner, as the topics include new services, new
infrastructure technologies, new devices, crowd sourcing and application
environments.
Thursday is a short day, but not short on content, with two “intensive debates”
rounding out the summit. The first will tackle service provider innovation and
the second will attempt to uncover the secrets of success for future mobile
advertising.
Operational Excellence Summit
Presented with the tagline “Doing More with Less,” the Operational Excellence
Summit takes a close look at the myriad ways to improve revenue management, data
and department management, analytics and back office processes. As such, many of
the speakers are from the OSS/BSS world and promise to reveal methods to achieve
greater business agility, a buzzword that rings true in an industry that
actually does move at nearly the speed of light.
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