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New Mobile CEM Solution Improves Subscriber Retention

CellMining Demonstrates Next-Generation Mobile CEM Solution

CellMining Ltd today announced its new behavior-based network analytics and optimization solution for improved MNO and MVNO customer experience management, subscriber retention, and increased ARPU

CellMining Ltd, a leading provider of behavior-based network analytics and optimization, today announced that it will demonstrate the capabilities of the latest version of its Subscriber Experience Hub at next week's CEM in Telecoms Global Summit in London.

Powered by CellMining's unique Behavior-Based Network Analytics technology, Version 4 of the Subscriber Experience Hub provides marketing and customer experience (CX) teams with market-wide churn prediction, based on advanced mathematical models that correlate existing Net Promoter Score (NPS) and satisfaction ratings with both standard and proprietary key quality indicators (KQI) from the mobile network. It also features highway mobile experience analytics, with the ability to map network quality on travel routes against adversely-affected subscribers, mobile device types, and cell sites.

Furthermore, CellMining's subscriber experience analytics accurately segments customers, allowing MNOs and MVNOs to drive increased ARPU as well as to establish business priorities for network engineering tasks. Device and handset analytics also provide valuable insights that assist marketing teams during handset introduction campaigns.

Source: CellMining release


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