MGID, a leading provider of native advertising and marketing solutions, today announced that its user dashboard is now available in Spanish. The launch is the first in a series of localized user interface rollouts, and will provide a more streamlined experience for MGID's Spanish-speaking clients.

The company launched the Spanish dashboard to accommodate increased demand in the Latin American market, where it experienced 491 percent growth in 2016. "We're very excited about the traction we're seeing in the Latin American market, and realized that in order to give those advertisers and publishers the best experience possible, we needed to make our dashboard available in Spanish," said Sergey Denisenko, chief executive officer at MGID. "We've always provided localized managed services to our clients, so introducing a localized dashboard felt like a natural next step."

On the demand side, the dashboard enables advertisers to quickly set up a campaign from start to finish, including uploading creatives, setting up targeting and tracking preferences and managing bids. On the supply side, it allows publishers to easily add or remove websites, generate customized widget codes and filter ad content. Both publishers and advertisers can use the dashboard to export detailed campaign reports.

MGID launched the Spanish dashboard in beta earlier this year to collect user feedback and adjust the platform before making it available to the public, and will do the same with each new launch to come.

Source: MGID media announcement