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What is the Next Must-Have Content?

By: Tim Young

The latest update of Cisco’s Visual Networking Index (VNI) Global Mobile Data Traffic Forecast came out a few weeks ago, and it once again underscored the broader trends that we’ve seen in the VNI and other market analyses for years: people love consuming content, especially video. Global mobile traffic increased by 69% in 2014, reaching 2.5 exabytes per month. Mobile traffic alone was 30 times the size of the entire Internet in 2000, and video was a big part of that. Mobile video traffic represented 55% of all mobile data traffic, an increase from 2012, when video first claimed more than half of all mobile traffic…

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Ultra HD 4K: Investing in the Future of Video

By: Jesse Cryderman

Who remembers VHS? The uber-popular consumer video format ushered in home theater experiences, kicked off home-recording, and disrupted appointment-based viewing. And yet, the video resolution (240x480) was truly abysmal in a best-case scenario. Factor in tape volatility and magnetic maleficence, and most often we watched videos that looked like garbled transmissions beamed to Earth from a Soviet orbiter. Today, better-than-DVD video resolution is the norm. Televisions and monitors sporting 1080p resolution (18 times better than VHS) are ubiquitous and incredibly cheap…

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Gamechanger: Personalized Video Content

By: Scott St. John, Pipeline

Pipeline recently had a chance to have a conversation with ContentWise, a global provider of digital content personalization solutions. ContentWise is a spin-off of Moviri, a global provider of data mining and optimization solutions for enterprise systems and digital media. This unique combination of experience positions ContentWise at the edge of the personal content revolution. It also places them directly in a torrent of industry trends such as big data & analytics, customer experience management (CEM), and video & content…

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Video Convergence: One Stream to Rule Them All

By: Jesse Cryderman

On-demand video has come a long way since the pay-per-view was first launched in the 90s. The introduction of digital video recorder (DVR) platforms like TiVo accelerated the popularity of video on demand (VOD), and once Internet speeds moved past dial-up, streaming video over the Internet became massively popular. This trend has continued, unabated. Streaming video gobbles up the lion’s share of bandwidth today. According to Sandvine’s latest Global Internet Phenomena Report, Netflix accounts for nearly 40 percent of all downstream data in the U…

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Becoming the Content Destination of Choice: Creative Ways to Stand Out in a Crowded Market

By: Kent Steffen

The number of avenues a digital consumer has to catch the latest episode of "The Blacklist" or see why everyone is talking about the film "Whiplash" is staggering.  As a digital service provider (DSP), you are likely among the sources that a consumer considers for this content – but not the only consideration. Today’s digital consumption landscape includes less traditional providers like Redbox, Netflix, Hulu Plus, Apple TV and a host of others.  Competitive differentiation not only becomes a difficult line to walk, but also is paramount to success when the content you offer can be found in so many other places…

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Video Delivery in the Virtual World

By: Jesse Cryderman

There is perhaps no technology with more buzz in telecommunications today than Network Functions Virtualization (NFV), a concept that will eventually reshape our communications networks like cloud technology has reshaped information technology. NFV was everywhere at Mobile World Congress 2015, and numerous proofs-of-concept (POCs) were on display, showcasing everything from virtualized session border controllers (SBCs) and policy controllers to a real-time virtualized OSS/BSS from Procera. Ericsson and Telefonica debuted their NFV collaboration, and Frost and Sullivan, in fact, pegged NFV and its cousin, SDN, as the number one theme at MWC2015…

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Video Delivery Gets a Boost with SDV

By: Jesse Cryderman

I was recently on a commuter train visiting the Chicago suburbs--something I hadn’t done in quite a while--when I realized the experience of train travel had changed since my last Metra trip. Gone were all the newspapers that once hid the faces of the many businessmen and women shuttling back and forth from their jobs to their bedroom communities. Instead, nearly everyone was fixated on a mobile device, and a large percentage were watching video as we sped along at 60 mph. I’ve noticed the same phenomena on planes, in subway stations, and even in the back of taxi cabs…

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Seeing is Believing - Video CEM

By: Calvin Harrison

Customer experience management (CEM) emerged as the top driver of service provider IT investments in 2014, according to Ovum’s ICT Enterprise Insights report. Senior IT professionals are reporting a long-term shift in spending towards customer-focused processes and systems with the specific goal of improving customer satisfaction. As the market for connected services and applications explodes, service providers are adjusting their approach to customers and engaging partners to meet demand and deliver content…

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Letter from the Editor - April 2015

By: Tim Young

“Video games are bad for you? That's what they said about rock-n-roll.”    -Shigeru MiyamotoI love this quote, and not just because it came from the video game producer who helped to bring the world the "Mario" franchise, "Donkey Kong," and The "Legend of Zelda." (Speaking of which, if you’re reading this, Mr. Miyamoto, my mother would like to have a word with you about large chunks of my misspent youth.)   I love it because it gets at the heart of the changing nature of cutting-edge content…

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Industry News - April 2015

By: Jesse Cryderman

Mobile World Congress 2015 surpassed its own attendance record last month, drawing more than 93,000 visitors to Barcelona.  Better weather and consistently bigger crowds, even late in the week, helped boost the buzz which was palpable at times. The Internet of Things (IoT) and 5G took center stage at MWC2015, and supporting technologies of these two trendy topics were equally hot, including NFV, SDN, small cells, millimeter wave technology, and advanced analytics solutions of every stripe. The 5G PP delivered its vision of a ubiquitous 5G network and Ericsson, Nokia Networks, and Huawei were pegged as the companies to watch in 5G network equipment development…

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