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Pipeline:
What role do third parties, such as software as a service (SaaS) providers,
have to play in expanding and maintaining the 4G network?
T-Mobile:
T-Mobile USA remains committed to providing its customers with a great
experience on our mobile network and is making substantial investments to
bring our customers the highest quality wireless Internet experience in the
nation. We are well positioned to compete based on the strength and speed of
our 4G network, innovative products and solutions that take full advantage of
it and a compelling value for customers.
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Re-farming spectrum is a great opportunity for us as we migrate customers from 2G. |
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Pipeline:Currently, industry revenue from data is flat while usage has exploded. What
new opportunities for revenue does 4G service provide?
T-Mobile:
AT&T and Verizon charge overages for
their mobile broadband offerings. In
contrast, our 5GB mobile broadband
offering doesn’t have a cap and users
don’t incur overage. Customers can
continue to use their mobile broadband
plans after they reach 5GB of usage in
a billing cycle at reduced speeds
without any overage charges. Our
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Pipeline:
How does increased data-flow change the way T-Mobile approaches customer
experience management (CEM)?
T-Mobile: T-Mobile is more than prepared to meet the wireless data demands of
consumers. Our fast and reliable 4G network is now broadly available, and
provides a wide-open road for data-hungry customers. We’re confident that our
network can support the current and future data needs of customers, even as
their appetite for data increases with smartphones and broadband devices. The
technology path we’ve chosen in HSPA+ also uses spectrum more efficiently than
other technologies, which is an advantage for us.
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offerings are targeted to customers
who are using a mobile broadband
solution in addition to an existing home
broadband connection. When used as
such, 5GB provides more than enough
usage for our target customers to
access the internet, their content and
applications while on the go. Today a
very small number – less than one
percent – of mobile broadband
customers exceed 5GB of usage per
month. T-Mobile continues to evaluate
our mobile broadband pricing based on
customer feedback and as usage
trends evolve.
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