The right mediation decisions bestow the potential for CSPs to have their cakes, and eat them, too.
The term "Big Data" reflects this major challenge CSPs face today and the result is an expensive data management bill. But big data is an unavoidable hurdle on the path towards profitability. And
furthermore, it can be used to the advantage of providers through unified subscriber information, to eliminate redundancy in records, and provide up-to-the-minute accounts for reference by users,
which reduces bill shock and enables subscribers to proactively plan in step with their usageâ€”in effect, forging profitable and beneficial relationships with their end customers. All of these goals
can only come to fruition with effective mediation.
Mediation hasnâ€™t historically been viewed as an opportunity for business improvement by CSP organizations. In the past, CSPs have largely understood it as a standard software workforce inside the
BSS, linking activity on the network with subsequent processing by customer relationship management (CRM) and billing. But in the era of big data, mediation is set for a crucial role in ensuring
future commercial success. This is because the todayâ€™s leading platforms can aggregate, process, clean and move vast amounts of data downstream efficiently and cost-effectively, with unlimited
scalability, and on commodity hardware. Thus, mediation is the key to improving customer experience, for instance when users see their real-time account data. And satisfied customers mean an
opportunity to reduce subscriber turnover and thereby increase profitability, which are real points of concern for every organization.
How can you leverage mediation?
benefits reaches beyond the management of exponentially increasing data loads. Service providers encounter the challenge of managing
increasingly complex networks and their BSS and operational support system (OSS) infrastructures, as well. They implement new networking elements and services every day, and these need to be linked
with revenue management, business intelligence and service assurance architectures without downtime or negative effects to service. The choice to use multiple platforms instead of syncing these
services would risk increasing operational and capital expenditures to unsustainable levels. At the same time, the inefficiencies in platforms would negatively affect the time-to-market.