By
Jay Klein
A Complete View of the Network is the Key to Effectively Maximizing Bandwidth and Revenue
With the ever increasing diversity of data applications, bandwidth capacity is a major concern for both fixed and mobile service providers. The recent explosion of video and other bandwidth hungry applications, and their increased popularity on both fixed and mobile networks, has translated into a huge surge in the use of broadband. In addition, the introduction of smartphones, netbooks and USB dongles for laptops has meant that consumers can download, stream, browse, create and share content whenever and wherever they want. They are no longer chained to their PC for a rich application content with a correspondingly high quality of experience. All of this has resulted in increasing bandwidth demands and subsequent congestion. Furthermore, bandwidth hungry applications are negatively impacting subscriber quality of experience (QoE) and allowing a few subscribers to monopolize limited bandwidth resources.
Traditionally, service providers have attempted to solve this problem with a ‘band-aid solution’ that focuses on expanding their network infrastructure to increase capacity. This has been a costly, short-term and often ineffective approach as bandwidth intensive applications will always consume the maximum bandwidth available, and providers need to achieve low cost network efficiency as they fight to stay competitive. Bandwidth congestion and usage is a multi-faceted, complex issue, but the only realistic and practical way to resolve it is to focus on theunderlying issues behind it. In
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The recent explosion of video and other bandwidth hungry applications has translated into a huge surge in the use of broadband. |
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intelligence not only to maximize bandwidth for operational use, but also to maximize bandwidth for revenue purposes by offering tiered services and increasing ARPU, and for an improved subscriber experience.
Harness Network Intelligence to Benefit the Network, the Provider and the Subscriber
In order to maximize the benefits of network intelligence, the business and operational needs of the network must be aligned with the needs of the subscribers. It may seem obvious, but in today’s market where broadband is more accessible than ever, subscribers are often hard-pressed to understand the differences
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order to do this, service providers must have a comprehensive view of what is going on inside their networks. It is this visibility that facilitates a clear understanding of subscriber, application, and network topology behavior. It provides operators with the network
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between provider offerings and competition comes from all quarters, operators need to make sure that their service portfolio is one step ahead of the game. This means that they must offer differentiated services that subscribers want and at a price they are
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