By: Sunil Diaz
Steve Kruse, V.P. of IT Solutions for Comcastâ€™s New Global Telecom subsidiary, highlights the key actions every NSGP needs to do to sustain a business. â€śFirst, they need to be able to acquire new customers. But beyond that, they need to be able to package new service offerings, deliver those services quickly, and then manage changes to the network on an ongoing basis. Market share, customer satisfaction, churn and profitability are key metrics that are carefully measured and monitored.â€ť
There are a number of critical challenges facing service providers today. For the purposes of this article, we will examine a couple of areas. In a highly deregulated environment, the NGSP has a wide choice of service provider partners that they rely on to carry traffic. Each of these route choices has an impact on the bottom line. Working with a larger number of partners requires automation as opposed to relying on manual processes that were adopted in the world of legacy networks. As another example, high-value enterprise customers expect a concierge level of differentiated service â€“ they expect guaranteed service levels and QoS. This is typical of many cable MSOs, such as Comcast, that offer enterprise voice services. In order to differentiate levels of service offered, the NGSP must know who their customers are, where they are, and how their services are delivered; not only within their own network, but the choice of partners that they in turn need to work with. There are a plethora of enterprise solutions on the market today that can enable NGSPs to realize many of these objectives. This article focuses on a number of solutions that can deliver immediate return on investment (ROI).
Intelligent Routing (IR) platforms offer advanced analytics into supplier diversity, margins, and profitability. They enable real-time margin assurance by centralizing and automating routing policies and network control. Typically, they address unique requirements of the Interconnect team to negotiate better rates, increase the number of suppliers, lower costs, and improve operating margins.