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Vantrix
Everyone is familiar with this scenario: after excitedly pulling a friend over to the computer to watch a rock star miss a line on stage, the streaming video halts. After the video jerkily delivers bits of words and the progress bar inches forward, invariably someone says “How annoying is it to wait for YouTube video to load?”
That’s where Vantrix’s solutions step in. They optimize streaming data and bandwidth. According to James DeRosa, VP of North American Sales, “Our platform ensures the richest user experience and most cost-effective roll-out of premium services such as mobile and web TV, video on demand, MMS and user generated content.”
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CSPs are increasingly seeing the writing on the wall, and are embracing OTT plays they once shunned. |
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"Combining assets is a win-win-win; for the service provider, the customer, and the OTT service. The service providers gain relevancy, the customers enjoy an enhanced experience, and the OTT services receive greater functionality and viewership."
Looking Ahead
Of course, Vantrix and IPGallery aren’t
the only software vendors out there
with OTT services in mind. Given the
sheer volume of bandwidth that is
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As a result, networks can achieve up to 50% savings in data delivery costs, and consumers experience a much-improved media experience. And of course, Vantrix profits from the transaction—a win/win/win scenario.
IP Gallery
Seeking to combine legacy assets with OTT service and create a similar win/win/win scenario, IP Gallery’s converged communications solutions provide an integrated, end-to-end product platform that enable CSPs to deliver quadruple-play voice, Internet, video and mobile services.
As seen earlier, the CSPs and OTT fight
for customer mindshare and ways to
capitalize on the service use, and no
one is winning. Effi Goldstein, Director
of Marketing and Product Management,
says the answer is a solution that links
service provider and OTT assets,
enabling such services as a location-
based Skype friend finder.
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consumed by OTT plays each and every
day, worldwide, companies like
YouTube, Vonage, Skype and Hulu are
at the core of most conversations
about bandwidth management, tiered
pricing, packet prioritization and many
other aspects of OSS/BSS.
However, with OSS/BSS firms rolling out services with OTT plays in mind, whether implicitly or explicitly, the more important question is who pays. CSPs are increasingly seeing the writing on the wall, and are embracing OTT plays they once shunned, as a simple matter of maintaining a competitive footing as other CSPs move in the direction of meeting customer demand for these external services. The will and the technology exist on the OSS/BSS side to make these projects not just disruptive, but a valid enhancement to the experience of the end user in any communications environment.
All that remains is to see how it all plays out.
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