Pipeline Publishing, Volume 7, Issue 5
This Month's Issue:
Wireless for Developing Markets
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OSS/BSS in the Sunshine State: A Preview of Management World Americas
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By Jesse Cryderman

On November 9, 2010, the OSS and BSS industry will descend upon Orlando, Florida for three days of debate on the future role of telcos. There will be speakers from around the world, with keynote addresses by experts in the market such as Maurício Cascão, CIO, TIM Brazil, and Mike Hill, VP of Enterprise Initiatives, IBM.

As many telcos have been sluggish to correlate rapidly increasing service needs with revenue growth, the theme for this year's conference unsurprisingly focuses on monetizing the explosion in data services: "Beating the Revenue Crunch: Smart Pipes. Smart Services. Smart Business ."

This year TM Forum has separated the conference agenda into 5 streams:

  • New Service and Business Model Summit
  • Operational Excellence Summit
  • Cloud Summit
  • Customer Service Summit
  • Defense Spotlight

There will be over 100 speakers from around the world.

development of alternative mobile payment solutions; in the case of Voice Commerce, this means voice biometrics. Today, mobile devices enable more services than ever before, and customers want more payment options, but how can they be simultaneously fast, convenient, and secure?

Later in the day, two researchers from the BT Group will discuss methods for creating new services with open APIs, and the TM Forum Frameworx will examine how to leverage the smart Telco pipe and opportunities that arise for OSS/BSS vendors.

But which sessions represent the best bang-for-your buck? We here at Pipeline have the inside line on maximizing your conference time.

Must-See Summits

The conference agenda features programming for four separate summits each day. Although there are four summits during the conference, two look to be the most extensive and practical for the OSS/BSS professional: the New Service and Business Model Summit and the Operational Excellence Summit.

New Service and Business Model Summit

With a focus on diversifying revenue portfolios, the New Service and Business Model Summit offers up 13 events over three days ranging from discussions of new wireless data services, 4G networks and mobile advertising to a Qwest case study examining a successful Product Information Management (PIM) implementation. All of the sessions are highly relevant for those looking to understand the evolving marketplace and seeking to find new ways to make a profit.

The first keynote on Tuesday by Voice Commerce CEO Nick Ogden profiles the

On Wednesday the focus will be on deploying and charging for 4G/LTE wireless, service delivery development and new business models. The keynote on this second day is presented as a roundtable and moderated by Jenny S. Huang from AT&T Labs. Put this one in your planner, as the topics include new services, new infrastructure technologies, new devices, crowd sourcing and application environments.

Thursday is a short day, but not short on content, with two “intensive debates” rounding out the summit. The first will tackle service provider innovation and the second will attempt to uncover the secrets of success for future mobile advertising.

Operational Excellence Summit

Presented with the tagline “Doing More with Less,” the Operational Excellence Summit takes a close look at the myriad ways to improve revenue management, data and department management, analytics and back office processes. As such, many of the speakers are from the OSS/BSS world and promise to reveal methods to achieve greater business agility, a buzzword that rings true in an industry that actually does move at nearly the speed of light.

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