Pipeline Publishing, Volume 6, Issue 4
This Month's Issue:
Alternative Monetization
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SUPERCOMM Returns

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Pipeline:  Are you planning to officially alternate having the show in Las Vegas, as it was last year, and Chicago? Are there any differences in the way the show is run between the two cities?

Maciejewski:  SUPERCOMM 2010’s location will be based upon participant and attendee feedback.  Based on the recommendations and thoughts of those attending the show, we will then determine additional locations to host the show.

As a side note, there are many factors that go into deciding a host-city. Therefore, how we run a show is often less about the city it falls in and more about the strategy of the event over all. The Chicago location offers a lot more access to local enterprise buyers.

SUPERCOMM has been designed to facilitate an even greater ability for vendors to connect with each other both formally and informally at the 2009 show.


Maciejewski:  The focus of this year’s conference is the impact that broadband will have on quality of life and how the $7.2 broadband stimulus package will play out in and out of the telecommunications sector. One of which, is Broadband Life, a focus on several areas of business and lifestyle and how broadband enables more productivity in the workplace; quality of life especially in medicine and healthcare and in education. In step with the Broadband stimulus package, SUPERCOMM will also be courting more enterprise buyers,


Pipeline:  We understand that broadband technology will be at the core of SUPERCOMM 2009.  Tell us a bit about why you decided to make broadband the central focus of the event.

Maciejewski:  Because broadband impacts every part of our lives from Internet access and wireless communications to telemedicine and online education, it made sense to dedicate the program to broadband and the technologies making life - as we expect it - possible. We have incorporated a new forum called “Broadband Life” into the show.  Broadband Life gives the industry access to source, network and learn about the increasing impact of broadband technology and its impact on business and social lives. 

Pipeline:   The SUPERCOMM 2009 website notes that the new management team, EXPOCOMM EVENTS, LLC has, along with USTelecom and TIA, "unveiled an aggressive strategy to solidify and expand SUPERCOMM." Can you elaborate on that? What major new features will be available to SUPERCOMM that NXTcomm didn't have? Will there be anything new to SUPERCOMM that prior SUPERCOMM attendees have never seen?


the rural carriers, and enabling business to get done.

Pipeline:  A show of this size often leaves attendees with the difficult task of making vendor/buyer connections on their own. Will SUPERCOMM offer any services to aid attendees in making these connections?

Maciejewski:  SUPERCOMM has been designed to facilitate an even greater ability for vendors to connect with each other both formally and informally at the 2009 show.  Panels for group interaction, receptions and smaller events will take place while in-market. 

Also, we’re introducing the use of Virtual Tote Bags.” A technology that can be most simply compared to voting for American Idol:  send a text message with a document ID to the exhibitors account number and the documents are sent to attendees within minutes.  We are the largest event partnering with this new technology and we are eager to see it assist buyers and sellers to get immediate information. Every exhibitor will receive a free Virtual Tote Bag account which enables them to host digital collateral that attendees can download on demand pre-show, on site and up to 60 days post-show. 

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