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opportunity. It doesn’t benefit from the text messaging it drives. It doesn’t earn any fees when someone buys a product based on a link referred through a Tweet. It doesn’t offer for-pay premium upgrades to its services. It doesn’t enable corporate sponsorship or online events. It fails to monetize its technology’s ability to create targeted, self-selecting newswires. All of these could be productized and monetized through a billing system.
Billing and Social Media seem like an odd mix because most social media communities, like Facebook and Twitter, are somewhat anti-commerce. But Amazon and iTunes are online communities, too. They embrace viral marketing, peer referrals, and community feedback. They show that a great user experience can translate into loyal customer relationships. iTunes, which offers up content suggestions based on past purchases and searches, doesn’t reward repeat visitors well for their business.
Billing providers have talked to me often of loyalty programs – airline miles, rewards
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It’s surprising that loyalty programs are not more prevalent in communications and media, or online. |
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points, cash back bonuses and such. It’s surprising these are not more prevalent in communications and media or online. I can tell you how many American Express points I have and how many I need for the gadget I want, but my mobile operator doesn’t give me anything like that for my monthly business.
For the amount of time my wife spends on Facebook, she should be rewarded for it with points, at least. I like LinkedIn, but I’d write comments and articles there a lot more often if it meant I could get points for free stuff. If I could send those points to my wife to combine our rewards power, I’d find it compelling. The better, modern billing systems can do all of these things. Someone just needs to go out and do them.
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