Pipeline Publishing, Volume 7, Issue 2
This Month's Issue:
Personalization
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The Liberation of Services

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Device provisioning plays an important role in freeing services from the customers’ physical location by unlocking the full potential of today’s customers’ multiple access devices. It also must be able to automatically configure new devices as customers’ location, devices, and access technologies change. To do this, the device provisioning system must possess a detailed understanding of the latest end-user devices, device capabilities, and protocols. It must be able to completely leverage each device to maximize customers’ adoption of revenue-generating services, features, and applications across network domains.

An active mediation system is also an essential component of a subscriber-centric OSS. It is used to expose the enriched subscriber knowledge throughout the OSS so that NGOs can benefit from offering personalized services and capturing new forms of service revenue. It is used to collect and share customer, service, and usage information throughout B/OSS and is necessary to capitalize upon event-based and consumption-based services.

To give customers the freedom, choice, and personalization they desire, the OSS must understand much more than the network and even the service layer.


  • automated fulfillment of feature-rich, personalized services. SMP possesses a deep understanding of the subscribers and their services including: usages, rights, privileges, selections, features, and applications. SMP ensures services are accurately delivered to end-user devices, irrespective of the access technology and can be used to enable multi-device service access. SMP can also be used with Sigma Systems or third party customer-self-service portals to provide customer with the ability to tailor their services and service features.
  • Device Provisioning Manager - An automated provisioning system that understands the end-users’ devices and device capabilities to seamlessly provision

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A subscriber information system is used to aggregate the enriched subscriber information from the mediation, fulfillment, and third-party demographic systems and provide an intuitive interface to quickly create personalized advertising and up-sell campaigns. It also needs to give the customer the ability to tailor and control their advertising experience to their specific personal preferences. The subscriber information system provides the NGOs with a more compelling advertising offering and helps identify additional revenue opportunities through internal campaigns.

The value of subscriber-centric OSS environment goes well beyond customer satisfaction. NGOs benefit by increased customer loyalty, attracting new customers, increasing revenue per subscriber, decreased costs, and by tapping into new revenue opportunities from personalized adverting; usage-based services; and monetized service features, service applications, and multi-device service access.

Sigma Systems provides NGOs with a portfolio of integrated, subscriber-centric OSS products to help enable personalized, multi-service offerings. These products include Sigma Systems’ Service Management Platform (SMP), Device Provisioning Manager (DPM), Active Mediation Platform (AMP), and Subscriber Information Service (SIS).

  • Service Management Platform - An award-winning multi-service fulfillment platform that possesses a real-time understanding of the subscriber-service-network-device relationship for the

  • services, features, and service applications. DPM includes support for both the latest protocols and end-user devices, including phones, modems, multimedia terminals, set-top boxes, residential gateways, and much more.
  • Active Mediation Platform - A real-time mediation platform that NGOs can use to easily extract usage information from the network in order to enable real-time billing for event-based and usage-based services, bandwidth management, and to identify up-sell opportunities.
  • Subscriber Information Service – SIS is used to aggregate and expose subscriber information from customers’ services, feature selections, and usage to identify audience qualifiers in order to enable a personalized and interactive advertising experience.

Sigma Systems’ products have helped its customers around the world transform into NGOs by providing OSS products that enable them to create, deliver, and monetize personalized service offerings. Sigma Systems provides integrated, subscriber-centric OSS products that empower NGOs to deliver any service, to any device, anywhere, and at anytime. Sigma Systems provides the necessary components required to create, deliver and manage personalized service offerings today and provides the foundation to capitalize on the opportunities of the future. To find out how Sigma Systems can help you deliver personalize service experience go to www.sigma-systems.com or contact Sigma Systems at delivered@sigma-systems.com.

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