By Tim Young EIC, Pipeline
Hot town, summer in the city. Well, the way the summer is going in Chicago so far, this particular city has a ways to go before the back of our necks get too dirty or gritty. But I don’t think the weather, hot or cold, is going to deter the crowds from making their way to Chicago’s McCormick Place for the first annual GLOBALCOMM 2006. The show is brand new... and yet may seem somewhat familiar to many attendees, as it will likely bear a strong resemblance to the now-defunct Supercomm. TIA, the organization behind GLOBALCOMM, co-owned Supercomm with USTelecom. The two organizations decided to part ways after last year’s event, leaving the world with two new supershows, ostensibly competing for your trade show dollars. The inaugural USTelecom Event, TelecomNEXT, strutted its stuff in Las Vegas in March with slightly mixed opinions about the overall success of the show. Will GLOBALCOMM fare better, or will freshman kinks shake up the other Supercomm calf as well?
At first glance, GLOBALCOMM already has location in its favor. Chicago had housed the last two Supercomms, since the show moved to the Windy City from Atlanta after the 2003 show. While the 2005 Supercomm offered 309,000 sq ft of exhibit space, GLOBALCOMM has only publicized around 180,000 (though the co-location of the OSP Expo tacks on an additional 45,000 sq ft of expo space to the total event, making the net expo space around 225,000). That doesn’t seem to bother TIA’s president, Matt Flanigan. He reports that the show has ‘surpassed expectations’. The show had, as of the middle of May, over 17,000 attendees preregistered. The show expects over 20,000. Flanigan seems cool about the early successes, noting that “This is the same team that brought you GLOBALCOMM for 18 years”. Still, the final test of the show will be what happens on the floor. There are products to be unveiled and deals to be made. The ultimate test of any show is its end result.
And the big boys are by no means shying away from GLOBALCOMM. Exhibitors include Cisco, Ciena, Intel, Microsoft, Lucent, Motorola, Juniper, and tons of other heavy hitters. You’ll be able to spot these booths a mile away, as subtlety is not an attribute of the standard-issue ambitious trade show exhibit. However, there are over 450 exhibitors on the roster, and quite a few worth perusing.
So what are some highlights for the OSS professional? Telemanagement Forum has a booth that is definitely worth a look. As TMF