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The potential of service syndication becomes apparent in the following scenario where a CSP partners with an MVNO (Mobile Virtual Network Operator) like Disney.

Disney has a wealth of compelling content but lacks delivery infrastructure. Service syndication would enable them to deliver their continually evolving content by drawing on service and technology elements from multiple players in the CSP ecosystem — all orchestrated by the CSP. And it would eliminate the need for Disney to own and run its own infrastructure, which is not a core competency. In addition, syndication would enable them to market services to a variety of distinct segments and to a multitude of device types. For example, a CSP would supply telecom services as well as service fulfillment and assurance; another player would bring video streaming; and additional syndicators would offer their value-added services.

Together, the CSP and the other syndicators would be giving Disney the means to deliver a variety of content-based services, to distinct market segments, over an ever-growing number of mobile device types. In this scenario, service syndication has created an effective way for Disney to maintain full control of its content and to develop compelling service offerings for multiple markets — without having to invest in its own infrastructure.

This scenario also underscores the fact that the CSP ecosystem lays a foundation for a multitude of new services and business models. By harnessing the power of this ecosystem, the CSP remains a vital player in the value chain.