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significant supplier and partner to many cable and TV companies, Oracle is attending to share its comprehensive offering and approach with forward-thinking cable companies, to help them differentiate and add value through enhanced customer interactions, streamlined product creation and better intelligence on their customers. 

Pipeline: What differences do you see in the OSS space between the cable and telco fields. Is the difference merely semantic? 

Oracle: In the OSS space, cable and telecommunications companies share many common requirements including efficient delivery and assurance, support for next-generation networks, billing for multi-play services, etc. In general, their business goals are the same – to deliver more value to customers by providing a superior customer experience and quickly deploying innovative new services. However, there are some notable differences, including:

• Cable companies are, in general, far more advanced and mature in video service delivery, which tends to lead their solutions to market. This maturity is reflected in their OSS requirements in this area
• Both are focused on bringing multi-play services to market, but their current offerings and future plans are different, resulting in diverse OSS needs 

Pipeline: How do you see the cable industry growing and changing?  Where do you see it headed in the next five to ten years, especially as competing technologies like FTTH continue to roll out?