Pipeline Publishing, Volume 4, Issue 12

	This Month's Issue:
	Consolidation is Key

Seeking OSS at The Cable Show?

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The cable industry will continue to leverage its first-mover advantage in video to broaden the ability of its subscribers to access entertainment when and where they choose. This process has already begun. The natural progression to a multi-services converged environment will also fortify the position of cable operators in the advertising ecosystem. As more capacity is added to the network and services become more personalized, the correlation of anonymous subscriber data across platforms will enable operators to offer advertisers services similar to those provided by Google on the Internet today.

CSG Systems:

Pipeline: What will you be exhibiting at the show?

CSG: CSG leverages NCTA as a venue to reconnect with many of our clients. With 45% of North American cable/DBS providers leveraging CSG's solutions, this is obviously a big show for us. Our presence and focus at each years show is to feature progress on our solutions and applications. This year, our focus will be on a key theme - "Build, Engage, Transact." Said another way, we want to illustrate how our solutions allow service providers to BUILD more compelling product/service bundles that well understand unique customers/requests...help service providers ENGAGE customers through any touchpoint (on- and off-line, call center, retail, device, etc.)...and finally exchange value with customers through intuitive TRANSACTION management capabilities. Specifically, we'll be talking about several new apps and solutions including...

Product Management application - comprehensive product catalog capabilities
Order Workflow - an application that automates and improves match a customer to the right bundle that offers the highest value to both service provider and customer
Content Management - a video content engagement and monetization solution for owners (studios, aggregators, resellers) of video content
INteractive Messaging - a set of solutions aimed at engaging customers with intelligent communications via SMS, email, voice, and (yes) fax.

Pipeline: Why should our readers attend the show?

CSG: I'd say increasingly the lines between cable/telco are blurring...and with that, lines

are blurring between BSS/OSS. This is a must for any OSS/BSS player that's interested in seeing how information, communication, and entertainment services are being activated by existing cable companies as well as many new entrants...and of course, to discover the implications to OSS/BSS.

Pipeline: What differences do you see in the OSS space between the cable and telco fields. Is the difference merely semantic?

CSG: Its not semantics, but increasingly, I think you’re seeing the two beginning to resemble each other more and more (and not simply from the perspective of what services/lines of business are they pursuing). In part, the commoditization of broadband is spurring new services...and new services being provided by the likes of Google, Yahoo, Joost, etc. This has put pressure on both cable and telco to innovate and look for new ways to engage the customer. That has meant rethinking the way they create, package, sell and service customers...and both cable and telco are investing heavily to do this better.

Oracle:

Pipeline: What will you be exhibiting at the show?

Oracle: This year at the Cable Show, Oracle will highlight its work with cable companies to help them transform their IT systems to deliver a superior customer experience, accelerate time to market for new services, and build new revenue streams. Oracle will demonstrate its comprehensive applications portfolio, including customer relationship management (CRM), billing and revenue management, order management inventory, service fulfillment/activation, and enterprise resource planning (ERP) applications. In addition, Oracle will highlight the Oracle Application Integration Architecture – pre-built, sustainable integrations between Oracle applications including Siebel CRM, Oracle Communications Billing and Revenue Management and Oracle E-Business Suite that help cable companies reduce implementation costs and risks – as well as the Oracle Service Delivery Platform (SDP), a standards-based software environment that enables rapid creation and deployment of new IP-based services.

Pipeline: Why did you decide to attend the Cable Show? Why should our readers, who are interested in OSS, do the same?

Oracle: Oracle has attended the Cable Show in the past and continues to attend in order to meet with providers in this important communications industry segment. Already a

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