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Openet
Pipeline: What will you be exhibiting at the show?
Openet: We will not have a formal exhibit at the show; however, we will be making announcements about solutions for cable operators prior to the event, and conducting meetings with operators and vendors about those solutions during the show.
Pipeline: Why did you decide to attend the Cable Show? Why should our readers, who are interested in OSS, do the same?
Openet:
The Cable Show brings together the operator and vendor community to discuss current trends, objectives, and activities. Simply put, it’s one of a few times each year that everyone ceases their day jobs to look at the bigger picture. We step out of the trees and take a look at the forest. The show also aggregates most of the key influencers and buyers into a single location. For vendors, this means two things: 1) You have an audience that is thinking, at least briefly, about the longer term and 2) That all of your possible buyers are in one place.
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This is a must for any OSS/BSS player that's interested in seeing how information, communication, and entertainment services are being activated by existing cable companies as well as many new entrants...and of course, to discover the implications to OSS/BSS. |
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battleground), but there are still significant differences between Cable Modem and DSL--they are not just semantic. The future for both platforms is the capacity to extract value from conducting business at the network edge. As such, the services provided--enabling, personalizing and measuring the delivery of entertainment and information--will begin to look more and more alike.
As the industry evolves one will borrow from the other and both will innovate, but the timing of the evolution will be different. For example, advertising, which is one form of content delivery for which all service providers seek to play a bigger role, is a near-term initiative for cable. There has already been a
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Pipeline: What differences do you see in the OSS space between the cable and telco fields. Is the difference merely semantic?
Openet: Cable Operators have a long history of repackaging content, while the telcos have viewed themselves primarily as end-to-end application providers. Those two worlds have been on a collision course for some time, and while their systems may be technically and semantically different, the business fundamentals are essentially the same. Cable clearly has a first-mover advantage in delivering video, and the telcos in wireless. Here the differences in OSS systems are very real because the architectures are different; they were designed for different purposes. Broadband is the common ground (or the |
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tremendous amount of work done with regards to the standardization of audience measurement and the delivery of highly-targeted, or “addressable,” ads to that audience. These initiatives while also being pursued by broadband and wireless service providers for IPTV and mobile advertising respectively are months and perhaps years behind the “advanced advertising” initiatives in cable.
How do you see the cable industry growing and changing? Where do you see it headed in the next five to ten years, especially as competing technologies like FTTH continue to roll out?
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