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operations groups meet together in the same place. While more than 80 percent of the subscribers in North America are held by a handful of service providers, many of which we count among our best customers, we know that there are many other providers that serve the remaining 20 percent. In November 2007, we announced the Amdocs CES Blueprint – the first visionary outline of the operating environment service providers need to establish in order to deliver a seamless customer experience—personalized, participatory and timely, across any service, location, and device. In January, we announced the Amdocs CES 7.5 Portfolio – the products and services that we offer to enable a personal and consistently valuable customer experience at every touch point. In May at the Cable Show, we’re introducing a solution that allows this same focus on the customer experience, but addresses the specific needs of mid-tier providers. We will also demonstrate how the Jacobs Rimell solutions can accelerate subscriber adoption rates, and help providers deliver an improved customer experience.
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Cable Operators have a long history of repackaging content, while the telcos have viewed themselves primarily as end-to-end application providers. Those two worlds have been on a collision course for some time, and while their systems may be technically and semantically different, the business fundamentals are essentially the same. |
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which is able to effectively manage its next generation network with a next generation OSS platform. We are very excited to add the Jacobs Rimell products to our portfolio and position ourselves as the only OSS vendor that can truly support the converging, yet still unique, needs of both telco and cable; the only OSS vendor to provide a complete order-to-cash solution.
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What differences do you see in the OSS space between the cable and telco fields? Is the difference merely semantic?
There are a host of differences between OSS deployments in the cable and telco spaces, going back to the significant difference in their network topologies and their use of actives and passives in the network. This leads to considerable differences at the operational level. At the consumer services level, there is much more commonality: both cable and telco have a long history of associating a service with a specific house address instead of a specific person. With number portability regulations, telcos have since been forced to become more user-centric in thinking about their customers. Cable, too, is leapfrogging to apply personal services identities.
At Amdocs, we think that the successful service provider of the future will be the one
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How do you see the cable industry growing and changing? Where do you see it headed in the next five to ten years, especially as competing technologies like FTTH continue to roll out?
Subscribers want content, applications, and services. They want these delivered more reliably, with better customer service and support, over a wider range of devices and access capabilities (e.g. home, wireless or remote). They don’t understand or care about the enabling technologies. From this perspective, cable MSOs start with an advantage. They already understand subscriber needs and are good at service packaging and bundling.
We also took a moment to speak to several other firms: Openet, CSG, and Oracle. Here's what they had to say:
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