Pipeline Publishing, Volume 3, Issue 10
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Looking Ahead to CTIA Wireless 2007

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As one of the premiere events in North America dedicated to wireless and mobile computing, it draws clients across the entire telecommunications industry and beyond.” IBM feels that it fits into the wireless world because “IBM offers a broad array of solutions from the communications and wireless world… Our innovation around next generation networks including IP Multimedia Subsystems, BSS/OSS solutions, Service Delivery Platforms, RFID, WiMax are among the hot new solution areas that IBM is addressing. IBM's recent acquisition of Vallent Corporation, combined with Tivoli Netcool Service Management products, positions IBM as a leader in wireless and wired telecommunications Service Management.” Narus has attended the event many times and “have found it to be a very successful event each time. The attendees represent Narus' core target audience.” Even smaller companies, like Personeta, feel that they can benefit from attending. “Personeta is going to be one of the smaller players at CTIA, but it just makes sense for us to be there. As a developer of converged service

creation and application solutions for communications service providers, we are often seen as the application partner bringing value to larger infrastructure solutions. Smaller players in the space often are the contributors of end-user innovations. We are also an important component in the IMS and SDP space; as such we have a place at the table… We attended last year’s event with partners such as Cisco. The reason for Personeta’s return to CTIA is that it generated some very qualified leads last year; simple as that.”

CTIA Wireless 2007 plans to have something for everybody. CTIA feels that the event “will arm you with the knowledge and competitive intelligence you need to keep up in the industry that changes and evolves at break-neck speed.” When asked for a final comment, Rob Mesirow said, “It would be great if you could really convey the commitment that CTIA has to this broad enterprise phase.” The event will be held at the Orange County Convention Center in Orland, Florida from March 27th -29th, with two days of pre-conference events, including a golf tournament, from March 25th-26th. For more information, visit www.ctiawireless.com.

 

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