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Recently I, like many Americans, took in the Super Bowl. It was an exciting game featuring a decisive comeback by a strong team from a city that's had its share of rough times in recent years. (If you don't follow American football, or if you've sworn off the Super Bowl until your team makes it, I'm talking about the New Orleans Saints, here. ) That's usually, however, not the case at all. The game is often an afterthought played between poorly matched teams resulting in an uneventful occasion for anyone whose bedsheets aren't festooned with the logo of the victorious team.
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Picture yourself as a small business owner who needs a dozen or so mobile phones and a few mobile broadband cards for yourself and your employees. You want to pool your minutes, get a good deal on text messages, and maybe use some scheduling, payment, or GPS-based applications on some of your phones. You hit a carrier's website and find lots of information for consumers that doesn't quite meet your needs, and a little information for large enterprises, but nothing specifically for you.
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Customer self-care -- including e-bills and online billing analytics – can dramatically lower costs and reduce the probability of an SMB customer churning by 14% or more.
Gone are the days when technology and telecommunications providers could sell to and serve small and medium businesses (SMBs) from their enterprise or consumer lines-of-business.
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As we move forward into 2010, we are one year further along the Moore's Law curve – that rule that says that the cost per unit of processor technology halves every two years. In telecommunications, we have built on this computing power to knock down the limitations of the past one by one. In particular: though bricks-and-mortar companies have traditionally needed to incur a high cost for "concierge" services, new technologies in telecommunications mean that we can offer increasingly more sophisticated services without a required cost increase.
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How should we price OSS/BSS support software and service provider products in the transition from the "perpetual license" price model to the cloud-based subscription model?
Two years ago we reported that the transition to a cloud-based product infrastructure was underway, primarily lead by the end customer's choosing of edge-based information portals and app stores. With the advent of a robust market for infrastructure hosting services in the cloud (Amazon, Sun/Oracle, Rackspace, Rightscale, GoGrid, and forthcoming major entries from Microsoft, Cisco, AT&T, and Verizon)...
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Google's Nexus One was one of the most talked about Internet-enabled devices unveiled at the Consumer Electronics Show (CES) in January, but it was only one of several devices expected to create more demand for bandwidth in the mobile arena.
The Nexus One phone features a 4GB removable SD card (expandable to 32GB) and a 1GHz processor. Google referred to device as a "superphone" during the unveiling.
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For any non-nerds in the audience, please excuse me while I geek out a little. In 1932, Siegel and Shuster created an American icon. In 1938, that icon appeared in Action Comics #1. Faster than a speeding bullet. Able to leap tall buildings in a single bound. Often confused for a bird (or a plane).
In 1988, TIA and USTA created a telecommunications icon. That icon appeared in various cities, and played venues from the Georgia Dome to Las Vegas.
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"It's business, It's business time."
-Flight of the Conchords
The communications industry is a strange beast. We're as capable of getting wrapped up in fleeting trends as anyone else (more so, some might say). Those of us in the OSS/BSS subfields are attracted by the flashy, but rooted in the practical.
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