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By
Alana Grelyak
and
Tim Young
In the world of telecommunications trade shows, there are a few giants. These are must-attends for individuals operating in the telcom space, even though they can be a bit daunting, particularly for smaller service providers (and any other purveyors of less-than-MTV-ready technology). Still, these shows are a place to learn about where the entire industry is headed, and who is making moves to get us there.
Within the mobile world, the 3GSM show has served as a sort of marquee event, and this year the show will be operating under a new guise, that of Mobile World Congress, in an effort to reflect its role serving the entire mobile industry, regardless of access technology. The event will take place at the Fira de Barcelona, Spain between the 11th and 14th of February. Last year’s 2007 event drew more than 50,000 people to its three-day meeting of those interested in the mobile world, up from 34,000 the year before that, and more than twice the attendance of its 2002 show. The show’s press release claims that Mobile World Congress 2008 will have a discussion of four items amongst some 230 chief executives and various other speakers. Those items include: ubiquitous networks, services that aren’t reliant on mobile operators, mobile’s social and economic value, and the mobile digital content revolution. Speakers that are confirmed include Arun Sarin, CEO of Vodafone, Wang Jianzhou, Chairman and CEO of China Mobile, John Chambers, Chair and CEO of Cisco, and a smattering of others representing companies from Japan, the United States, South America, and other parts of the world.
The first day of the event will include the premiere of a documentary film titled “The Mobile Planet,” that promises to “[explore] the extraordinary social and economic impact of mobile communications around the world.” The documentary was filmed in twenty countries and will be hosted by the GSMA, in association with TelecomTV. Also on the menu is a showcasing of hundreds of new products and services by about 1,200 companies. Attendees can also expect to hear the GSMA’s thoughts on mobile gaming, a sector that they hope to push forward at Mobile World Congress 2008 with the help of the International Mobile Gaming Awards (IMGA). The GSMA will also be partnering with Nielsen, the Hollywood Reporter, and Billboard Magazine to host “Mobile Backstage,” a new event that show promoters claim will bring together leading figures from the entertainment and mobile industries who are defining where mobile entertainment is today and where it’s heading in the future. Mobile Backstage will be located at Barcelona’s National Palace and is a one-day summit.
As the event draws thousands, and the 1,200 booths on the show floor will likely be
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Within the mobile world, the 3GSM show has served as a sort of marquee event, and this year the
show will be operating under a new guise, that of Mobile World Congress, in an effort to reflect its role serving the entire mobile industry, regardless of access technology. |
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difficult to navigate, we've put together a list of a few companies the OSS professional should make some time to see.
Nakina Systems
Booth 2B39, TM Forum Pavilion, Hall 2
Nakina will be at the event demonstrating their Network Operating System (NOS) solution for managing multi-vendor, multi-domain environments. Nakina designed the NOS to provide one platform to discover, secure and manage multi-vendor networks. Nakina asserts that the software enables service providers to expedite the rollout of next-generation services with a single management solution that configures and manages any vendor’s networking products. The system is also designed to reduce OPEX, bolster identity management security, and improve workflow via process automation. It's certainly worth a look.
Arantech
Booth 1F17, Hall 1
Arantech is at the event presenting solutions designed around optimizing customer experience for mobile networks, in the effort of reducing churn and maintaining a loyal subscriber base. There is more need for this technology than ever, arguably, as new data services become available to customers. Arantech's Touchpoint solution has won its share of industry awards, and this event might be a good time to check it out first hand. Arantech CEO Brendan McDonagh and VP James Doyle will also be at the event.
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