appliance – the Kindle eBook reader – and bundled the wireless service with it.
We believe this trend will continue, as we already see service providers (Verizon and T-Mobile) moving in the direction of allowing more openness over their wireless networks. Far from viewing this as a sign of carrier demise, this is actually, in our opinion, a good sign. The evidence is that in the quest to innovate and find new business opportunities, the Edge will seek, and find, liberation, one way or another.
This is the ocean we find ourselves upon, and the one we must all learn to navigate safely.
Setting Course: The Case for Collaboration
The above examples illustrate that to a large extent, the Edge can fulfill David Isenberg’s prediction that carriers need do no more than deliver bits, reliably and predictably, at a reasonable cost. But this prompts the question: is this the best way to do it?
Edge service providers have some reason to regard network service providers, with their talk of walled gardens, with suspicion. Equally network service providers publicly criticize companies who make money from Edge-delivered OTT services as looking for a free ride (although no one, as far as we know, gets to connect to the Internet for free).
The Edge is too rich and complex to simply “be a service.” Capturing it in even the best product catalogue is an exercise in futility, so network service providers pick out a small part of the universe of services and edge customers (such as the Telco 2.0 and TMF push for collaboration with media) to partner with and everything else becomes a threat. “They must fight us to get what they need.” And then the edge customer just figures out a way around the network provider, since they cannot live without the network that makes the Edge services possible.
The Edge is too impatient to slow down or stop to wait for network service providers to adapt to these natural changes. When a needed facility is provided by the network operators and their vendor support system, it is used – provided no less restrictive and/or less costly method is available. If the facility is not there or is too expensive, they will build it themselves. This is the market at work. The tremendous pace of change created by a liberated edge is not consistent with
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