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under 50 percent of the folks were from the internal IT, or BSS side. That was a marked difference from any previous event that TMF had run. Traditionally, it's always heavily OSS folks. According to some of CAs customers, a lot of these people where IT architects working for the CIO... Their role was to figure out how to start driving a couple of things. Speed of service, which makes total sense. There was also an underlying theme of efficiency. It was about better supporting the rollout of services, which is all about revenue uplift, increasing the number of customers and reducing churn. It was also about starting to plan for efficiencies like cost reduction... NGOSS is coming out with a positioning paper on convergence, and the idea is to flesh out what convergence really means. That's what we're going to speak about in our speaking portion and how we're going to tie a number of these panels together.”
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NGOSS is coming out with a positioning paper on convergence, and the idea is to flesh out what convergence really means. That's what we're going to speak about in our speaking portion and how we're going to tie a number of these panels together.” |
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long-term". Secor said. “People are really looking for long term commitments…They are still looking for solutions to help move them in the right direction and remain competitive so I think it’s just adaptability right now in delivering services to really satisfy their customers. They really need to know how to continue to manage their network. A lot of them do need to know how to implement change, not temporary solutions
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But lots of events an publications toss around the term 'convergence'. How is this event different? “I'm desensitized to all these terms that never really do anything,” Rice said. “Terms get reduced to marketing slang. It's the same people saying the same stuff, and it's repackaged every few years. One of the things we hope to get into here is the impact of convergence... to really get into the teeth of the issue.”
IQPC offered a similar show in October of 2006 that was successful in all areas. This 2007 show will build upon the previous one, but for the most part, things will remain the same. “The October show was great and our audience thought so, too, so we’re doing it again. We’re giving people more of an opportunity to network with their colleagues,” Secor said. IQPC also feels that attendees of this show, and their customers, are looking for certain things, particularly in the area of longevity. “People really need to adapt some of their current capabilities that are going to satisfy their customers in the
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…The telecom industry needs to be equipped, and the more information we can provide them on this topic, the better. They need to be more equipped with the new applications and services and they still need to learn how to streamline the back-office functions, which is the main focus of this program. I guess the three major things that they want to be able to do is they want to generate revenue, keep customers satisfied, and obviously keep anything they’re doing long term.”
Service Providers specifically should attend this show because, according to Secor, “they have a need to streamline their back-office functions and they need to be able to keep up with competitions. The value of them coming to this is meeting vendors that can help them to provide solutions that get them to where they need to be. And it’s also networking with others that were successful in business transformation and seeing how they were able to successfully do it. Basically, for these guys, it’s all about having the right people there.”
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