Pipeline Publishing, Volume 6, Issue 4
This Month's Issue:
Alternative Monetization
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Trade Show Traveler’s Guide to Mobile World Congress 2010

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Late Morning: BONUS PICK: The 11 am keynote delivers China Unicom’s President, KDDI’s President and Chairman, and Huawei’s Chairman. If you skip the rest of the conference, don’t skip this session.

Afternoon: If you want to learn more about how content creators see the telecom industry,  then check out Rob Wells, Senior VP – Digital for Universal at 14:40 in “Mobile Entertainment Matters- Part 1” and then run to “Strategies for Growth – Segments and Pricing” to see Alejandro Romero, VP Digital Media, MTV at 15:15.

Late Afternoon: Eric Schmidt, Chairman & CEO, Google will grace the conference with his presence at 17:45. Pay homage, or get a glass of wine.

 

Duran Duran’s Nick Rhodes leads the keynote on “Mobile Entertainment and Lifestyle”


Afternoon: Check out AT&T CTO John Donovan at 14:00 in “Network Breaking Point!” Or, talk app geek stuff with AT&T, and CEOs from Telenor Connexion and Jasper Wireless, in “Embedded Mobile: Sowing the Seeds for Future Growth.”

THURSDAY FEB 18

Morning: Catch the 9:30 am Keynote entitled “Ready for the Launch of Next Generation Mobile Networks” and hear France Telecom, China Mobile, and Cox Communications tell you why they think they are.

 

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WEDNESDAY FEB 17

Morning: If you want to sleep in a bit, just make sure you catch the 10 am panel discussion, part  of the morning keynote. COO for Telefonica and CEO of Adobe will talk about apps.

Morning: BONUS PICK: The wild boys are calling on their way back from the fire, and Duran Duran’s Nick Rhodes leads the keynote on “Mobile Entertainment and Lifestyle” at 11 am. Leave your old Duran Duran concert tees at home please.


Late Morning: Catch Edward Kershaw, VP Mobile, Nielsen at 11:35 in “Mobile Advertising” and learn more about the kinds of analytics buyers expect to see as they plan ad campaigns.

By 12:30 on Thursday you’re either ready to pack up for the airport, or need to rest up for one more night in Barcelona’s renowned club scene. Either way, feel confident you’ve seen what there is to see and use this time for last-minute meetings or pure vacation. May your goings, intrepid traveler, be safe and prosperous.

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