Pipeline Publishing, Volume 5, Issue 8

	This Month's Issue:
	What Now? The Future of Mobile Devices

Mobile World Congress 2009 Preview

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major challenges, introducing new products to market quickly, embarking on projects that provide quick wins to meet ambitious business objectives and modernizing systems for long term sustainability.”

ORACLE (AV44, Avenue)

“Communications service providers (CSPs) competing in today's challenging business environment must address three fundamental business requirements for success: Customer Intimacy – CSPs must understand customers and serve them like never before; Rapid Service Innovation – CSPs must be the fastest and most efficient at bringing innovative new services to market. CSPs truly must operate at Internet speeds to compete; Achieve Operational Excellence – CSPs and their supporting IT, business support system (BSS) and operations support systems (OSS) must deliver at significantly lower costs than before. With the top line under attack, the bottom line must be able to respond. oviders (CSPs) competing in today’s challe

“Oracle is focused on these requirements, and at Mobile World Congress it will demonstrate its commitment to the communications industry, as well as the breadth and depth of its product offering, which integrates BSS and OSS solutions with industry-leading enterprise applications, business intelligence tools, and carrier-grade middleware and database technologies. CSPs should seek out Oracle to learn about how it can help transform and evolve their businesses.”

TEKELEC (Stand No. 1F44, Hall 1-0)

“Service providers face unprecedented pressure to differentiate themselves, retain customers, and lower capex and opex. Tekelec gives operators unique solutions to: Improve the customer experience ; Cost-effectively support mobile messaging growth; Identify new revenue streams through mobile advertising.

“Operators must support SMS traffic grown (3.5 trillion messages in 2008 to nearly 5 trillion in FY 2011, according to Portio Research), while revenue per message decreases due to competition and “all-you-can-eat” plans. Tekelec breaks down SMS delivery into separate cost-effective modules. In comparison, the legacy monolithic, inflexible approach cannot scale efficiently, forcing operators to add message centers and/or expand signaling bandwidth. Tekelec also includes an SMS firewall which blocks spam and provides advanced anti-spoofing features, protecting customers from threats and preserving a positive customer experience. In addition, Tekelec’s Text Insertion Engine generates new revenue and increases subscriber loyalty by leveraging SMS delivery to create relevant, targeted advertising.”

“OSS companies might be particularly interested in entering the Best Billing or Customer Care Solution award.”

Telcordia (Stand No. 73, Hall 2)

Telcordia will showcase how mobile operators and content providers can leverage a secure, neutral and authoritative third party interconnection service to deploy new mobile services. By managing essential user and network information such as telephone number, service provider, device type, location, presence and personal policy settings, both mobile operators as well as content providers can ensure that the mobile content user experience is positive. Representatives from Telcordia, a leading global provider of telecommunications network software and services for IP, wireline, wireless and cable, will be available to meet at its booth the show.

COMPTEL (Stand No. 2E58, Hall 2-0)

According to a December 2008 report from Infonetics Research, mobile broadband subscriber growth will continue to be strong in 2009, as will technologies to enable faster

network access speeds. With this combination, service providers will have their hands full managing and delivering a consistent quality of service (QoS) to an expanded number of consumers through a finite range of radio frequencies.

At 2009’s Mobile World Congress, Comptel will be highlighting their Comptel Dynamic OSS™ offering for mobile broadband services, covering the whole order-to-cash cycle, including service fulfillment, active catalog mediation, charging, roaming management, and settlements. Comptel staff and executives, including CEO Sami Erviö and CTO Gareth Senior, will be on hand to discuss relevant case studies, such as how Comptel helped SmarTone-Vodafone in Hong Kong effectively implement OSS solutions to provision and guarantee QoS for bandwidth-intensive services like mobile TV and online video over an HSDPA mobile broadband network.

Comptel will also highlight work they have done with mobile services provider Blyk, an advertising-funded MVNO. They will explain the platform and business strategy that Blyk employs to provide free mobile services to 16-24 year olds.

INTEC (Stand No. 8A67, Hall 8)

Intec’s customer base comprises over 400 telecoms customers worldwide; most

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